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Chris started in 1997, hand-coding websites and picking up early recognition - design and development awards, plus features in Computer Arts and AdTech Magazine. From there, that craft gave way to performance marketing, creative direction, and video - building the bridge between sales and technical that Rudimental runs on today.
Started out hand-coding websites and honing a craft in design and development — work that picked up industry awards and features in Computer Arts and AdTech Magazine.
Performance marketing became the natural next step - turning design and development skills into work that actually generated revenue. Served as creative director and marketing advisor for multiple companies, all while keeping Rudimental alive.
As video and social media took off alongside YouTube's early rise, that shifted into editing and content which blended design, development, and systems thinking into the bridge between sales and technical that still defines the approach today.
A career decades in the making, now built for the AI era — one person with the taste and experience to run brand, content, and strategy as one connected system, while creating publicly again on his own YouTube channel.
That's the position 25 years of creative, digital, and performance marketing earns you. AI is the tool that makes the work faster. It's not the replacement for the taste, judgment, and storytelling that actually connects a customer to a product.
A pull from some random YouTube, IG and TikTok presence
