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We rebranded Lake Village Lodge from a quiet Coeur d'Alene property into a destination stay—then built the paid, organic, and content engine to prove it, driving a 68% lift in sales and a TripAdvisor Travelers' Choice Award for the top 10% of boutique hotels worldwide.
Boutique lakefront hotel, Coeur d'Alene, Idaho
We drove a 68% increase in sales by rebuilding the brand and pairing it with a full-funnel paid media strategy across Google and Meta.
We earned Lake Village Lodge a Travelers' Choice Award, placing it in the top 10% of boutique hotels worldwide on TripAdvisor.
We lifted guest ratings into a 4.6–4.9 star range across TripAdvisor and Google, turning guest experience into a marketing asset instead of an afterthought.
We built always-on brand awareness, keeping Lake Village Lodge top of mind for travelers planning a trip in any season.
We turned the off-season into a growth season, generating real winter demand instead of letting the property sit quiet until summer.
Lake Village Lodge was a small boutique hotel in Coeur d'Alene, Idaho with real charm but no brand story, no consistent digital presence, and no paid strategy to convert interest into bookings. Awareness was low, the calendar had a hard seasonal cliff, and the property had no infrastructure to compete with larger, better-marketed hotels for travelers' attention.
We rebranded Lake Village Lodge from the ground up, repositioning it as a premier boutique destination in Coeur d'Alene rather than just another place to stay.
We built and ran full-funnel ad campaigns across Google and Meta, driving awareness first and conversions second, with a customer path engineered to remove friction at every step.
We ran always-on social media and content production, keeping the brand visible and top of mind for travelers year-round instead of relying on seasonal or reactive pushes.
We built dedicated winter and off-season campaigns and content to drive demand during the property's traditionally slower months, instead of letting the ad spend and content go quiet.
